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Lesson One: Subject Subject Subject!

Wtorek, 19 Lipiec, 2011

 

We don’t really read e-mail for content, we just want to know what we have to do and get rid of it as quickly as possible. When someone asks us a  question in an e-mail, the quickest way to deal with it is to just copy and paste the ready answer into the body of the mail and press ‘send’. Perhaps we just write ‘FYI’ and send it to our colleague, or just write the words “Please advise” and then forward it to a different department. But this doesn’t always help the people we’re writing to, and if we need them to reply, we want to help them reply as quickly and as effectively as possible.

 

We do this by making sure that the Subject Line is always relevant!

Try to keep the ratio of one subject-heading per e-mail. This means that the Subject-heading should tell us everything the e-mail is about, and also, that if we write about something, it should be mentioned in the Subject-heading.

This might mean that you write three or four extra e-mails per day, but it also means that your e-mails are easy to read, and easy to reply to, and if you need to refer to them later, it’s easy to find them all by their subjects. If you keep one idea in your e-mail, this will also shorten its length, and we all know how much we hate long e-mails!

Sometimes, we start to answer one question, and then remember that we also need to ask a different question, or we reply to five people, and have to ask one of them to send a document. Putting the new question or request into a new e-mail will help you decide if you’re sending it or copying it to the right people, and if you have to add any attachments connected with only that question.

The people we write to are as intelligent as we are, and they also appreciate it when we send e-mail which is easy to understand. We don’t try to have three conversations at one time. Likewise, we shouldn’t mix three different subjects in one e-mail. Filling one e-mail with three different topics helps the reader to become confused.From now on, when you’re writing an e-mail, make sure that it you remember why you’re doing it, and write it for that reason only!

Make the Subject Line work for you!

 

 
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